Mountain Snap: Can you read the sign?

Another unidentified mountain photo from my one of my parents' European ski adventures in the 1960's.  My guess, this is in the Swiss Alps.  I tried to secure the location by the sign in the foreground, but is very hard to read.  Can you make it out?  If so, please let me know!

Mountain Snap: Verbier 1973

Another simple and grand mountain view. You may have seen my first posting of a solo snapped mountain in Spain 1972. I will be sharing more photos I found from my parent's ski travels to the astounding Verbier, Switzerland soon. In the meantime, I give you the titled (all that is written on the back of the photo), Verbier 1973. Simple and beautiful. Wish you were there? Yeah, me too.